I’m going to share a very basic, simple way to increase page views. It doesn’t involve adding new pages to your website or rewriting content. All you really need to do is add one element on each of your web pages that will get people to click over more and visit your other pages. You can hard code this element in HTML or provide a widget. Either way and you can increase your page views.
There are two ways that are very effective in doing this and which one you use depends on what you want to accomplish, but here they are:
- Popular pages method – With the popular pages method you highlight your most popular content on each page of your website. A version of this is to list the popular pages within a section of you website. Either way you do it, by highlighting the popular pages on your website for your visitors you are telling them that other people find those pages valuable and they should too. It works as people will click over and visit those other pages.
- Relevant pages method – The relevant pages method is simply telling your site visitors which other pages are similar to the one they are on now. A little box with a list of other pages the visitor might be interested in based on what she just visited is all it takes. Most visitors will visit at least one other page.
As mentioned above, you can hard these box areas with HTML or widgetize them. With HTML, particularly for the popular pages method, you’ll be updating a lot as pages move from one popularity ranking to another. If you see a lot of fluctuation in popularity then you might want to widgetize this feature. With the relevant pages method, if you don’t see much fluctuation in the relevant content from page to page then HTML boxes might be the way to go. A widget for relevant content won’t work too well if you are planning to share your widget.
However, a widget for popular content can be a big addition to your website or blog. Since you can share your widget and allow other webmasters to put your content on their website, a widget has the potential to increase page views, total traffic to your site, and your link popularity. Plus, you could increase the satisfaction of your current visitors by giving them resources that they can use.