Increase the Power of your SEO Efforts
If you have been conducting search engine optimization efforts for your website for some time and you are wondering why things just are not working out like they should you might want to take a step back and take a look at some other factors that could be holding your website back from climbing in the rankings.
Here are a few important areas to consider when marketing your online business:
• Proper Steps? – Did you dive into link building or did you take the proper steps to optimize your website first? If you’re trying to build links without taking the time to focus on your website first you will never see the results you are looking for. Link building before on-site optimization is a lot like putting the buggy before the horse.
• Brand Power – Have you tired to increase the power of your brand? Strong branding elements often times will get a website visitor to reconsider things when they make it to your website. Try either re-branding or branding your business website even more to get people interested what you have to say. Branding is playing an even more important role in today’s market place than it ever has before. Website traffic wants to see your logo and company info in many different places so make sure that you are branding your business actively.
• Website Structure – It is very important to take the time to make sure the layout of your site fits into and compliments your business goals. If your goal is online sales on your online store than you should have many ways for that website visitor to make it to your online store. If you want leads your lead form should be visible on every page of your website. You want to make sure your URL’s to all your web pages are clean and optimized and all content is clearly visible on all your web pages.
• Age of Website – Did you just launch your website a few weeks or months ago? If you just recently launched your website you will have to diversify your marketing approach until you start ranking in search results. Rankings are given to websites who have been around for some time and you have to have your expectations in order when launching a recently new website.
Search engine optimization requires a unique and carved out plan that requires some patience and time to get right. It is more than just building relevant inbound links to your website. It is building a business and on any platform, building a business brings its own challenges.
20 Responses to “Increase the Power of your SEO Efforts”
SEO Journal is Written by
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Nick Stamoulis:
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HI Nick,
Thanks for another informative post. Many clients expect results overnight, and I continually have to inform them that sometimes it can take up to a year before you finally start to get a good ranking. This is a good thing though, you have to prove to the search engines that you are a reputable business, which doesn’t happen overnight, and you dont want any fly-by-night company appearing high in the search results.
Regards
Rifki
Hi Rifki,
Thanks for your comment and being a loyal reader!
I think this is the hardest thing for some clients to really understand that excellent positioning in the search engines does not happen overnight and does require you to almost “pay your dues” by building and promoting your business the right way…
Anyway, thanks again!
Nick
Hi Nick,
Thanks again for a great article. Having the same problem as Rifki, always trying to explain to my clients that SEO is not a product but a (long) process. A process that continuously should be monitored and if necessary updated/changed.
Cheers & Ciao …
Hi Gonzo the Great,
Thanks for sharing and for reading!
Thanks for the insight…much to think about, since I have had my website only since August.
Angie
Hi there:
I was told that registering your website for 2 years is good so search engines know you are here to stay and not just passing through. Longer the better.
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Hi Angie,
Thanks for reading and I am happy to help!
Hi Norma C,
Registering your website for multiple years does help instill confidence so I do recommend this.
I totally agree with that link building before on-site optimization is a lot like putting the buggy before the horse.That’s just what I learned from my years’ optimization experience.
Hi Sunny,
Thanks for reading and your buggy before the horse analogy is indeed correct!
Good article. I am developing myself in the SEO world, and was wondering what formula, if any, one would recommend to more quickly move up the rankings with a new website, like this new one I put up just days ago. http://www.acousticguitarcd.com
Sure, it’s new, but pretty well optimized for content, has the added benefit of a keyword rich domain name, and obviously getting links is important. I realize a new website takes awhile, but from what I’ve seen, there are things that can overcome that.
Comments? . .and thanks.
ARG! How frustrating. I guess it’s good that any old joe schmoe can’t be all over the search engine ranks but I’m really serious about my site and don’t have the money to pour into PPC’s and such.
I am a DIY webmaster wannabe and liken this stage of my education to being a baby soaking up all the goodies like a sponge. There is so much though…good grief sometimes my brain wants to explode, but thanks for good information and giving me a sense of going in the right direction.
My grey cells need a rest now, perhaps i cannot compete with the youngsters out there eh…(so says an almost 50 year old beginner lol)
Cheers to all
Andym
Another excellent article on proper SEO! I sure enjoy your blog Nick. You do an absolutely fantastic job but gosh, if I keep telling you that you are likely to get a fat head!
I have never really thought of branding and website structure as you define it above as part of SEO but it is a good example of blending marketing into the equation as you always do. I like your philosophy of considering the person searching as part of the equation, not just the cold math of the algorhythm.
Thanks Everyone for reading and your comments!
Hi Lorraine,
No big head here…thanks for being such a great loyal reader!
Hi Andym,
We do all start somewhere…thanks for reading and your comment!
Hi Andym,
You’ve come to the right place. Nick provides loads of interesting tips here. It’s interesting to learn new ideas…especially internet stuffs. So you’re almost 50 but I’m already 50.
May we can’t compete with the young ones technically but being an “old” person, we tend to be a better master with “patience” which is the virtue for success.
All the best. Cheers!
I agree with you. we need pay more attention on our website before linking. First steps is your website.
Hi Nick
I have had my site running for several years and seem to be getting nowhere. Google will not verify with meta tag supplied and when i try HTNL method the link is hacked by ‘dogs of the seas’
Whatwould you surgest?
Regards, Sean
Hi Woody,
Not sure, I understand your question at all, but I do appreciate you stopping by and reading!
Thanks for your useful article. I guess there is no substitute for hard work and patience. I am interested in your comments on building a brand – makes sense to me but do you have any suggestions as to how this can be done on a low budget? I’ve been up and running about 4 months now with http://www.holidayhomesweb.co.uk.
Regards,
Simon
Hi Simon,
Thanks for reading and your question. Recently, I wrote a blog post about link building, many of these items I mention in my post can all help build your online brand, generate visitors and increase the number of relevant links:
http://www.searchengineoptimizationjournal.com/2010/01/08/link-building-sources/
I hope this helps!