Everyone wants to be considered an authority figure in their industry. Why else would you start a business? Becoming an industry figure that has power and influence takes time and hard work but it is something that can be done you just have to take the right steps.
Here are 5 ways that you can build yourself and your business as an authority in your industry – of course, every industry and local/national factors make this slightly different, but this is a list of some of the key areas to consider:
Launch A Blog
Launch a blog and write in it every single day regarding a variety of topics in your industry. If you are in a heavily congested space online you might have to write a bit more, it might require you writing twice per/day rather than once.
Go Heavy On Social Media
Websites and brands that really know how to leverage the social media space can distance themselves from the newbies in the industry and quickly put an advanced stamp across their forehead. Go heavy on Twitter and try funneling traffic down to your Facebook page to build your community.
Build Your Newsletter
Build up your newsletter as much as you can. Some of the biggest players in any industry usually have a very large newsletter list that they can count on for new leads coming into the website. Find creative ways to build your newsletter up using free giveaways and promotions so you have someone you can keep in touch with.
If you really want to stand out of the crowd and become an authority in your industry put out some promotions that others have not even attempted. If you want to really get on people’s radar screens give them a reason to turn their head and inquire about what you are doing.
Make a goal for yourself to create a relationship with someone in your industry that has a better grip on the community than you do.
Being a authority in any industry requires hitting the pavement running hard and thinking outside of the box to achieve what needs to be achieved in your community. Getting creative and vocal is a must in any industry so don’t forget to have the mindset of a big brand. Think big at all times.