Industry specific link building like everything else out there in the search marketing industry is changing on a constant basis. Cookie cutter approaches really don’t work anymore and it takes some real creativity to really build up some nice links pointing to your website. Going through the notions of link building is still very important but trying to think outside of the box is what it is going to take in order to really take link building to the next step.
Here is a short list of suggestions of how to build industry specific links to your website:
Industry Specific Link Building Tip#1 – Build a Widget:
If you are in an industry where creating a widget that others can link right on their website could help your link building tremendously. As others place that widget on their website each one will act as a link pointing back to your website.
Industry Specific Link Building Tip#2 – Get Reviews:
If you sell a specific product through your website or company reach out to all your industry bloggers and try and get them to write reviews on your product. Make sure your product is good quality because this could back fire on you but getting your bloggers to write up reviews while leaving links behind is a great way to generate links.
Industry Specific Link Building Tip# – Job Postings:
Add a jobs board to your website and encourage the posters to spread the message of each posting throughout their resources. Also when you post a job posting, create a page and list the openings, sometimes other industry sites might link to the jobs section on your site.
Industry Specific Link Building Tip#4 – Create Profiles:
If you have a popular website that already has generous traffic try setting up an area where users can build profiles on your website. Get users to spread that profile link on other websites where they can list all their profiles and you will generate some really nice links this way.
Industry Specific Link Building Tip#5 – Mobile App:
Create a phone application and start submitting that application into all the various phone app websites and directories linking back directly to your phone app page that is located on your website. If it is a popular application others will write about it on their blogs and websites. Creating a simple RSS phone App for your blog (for Driod and Blackberry) is much easier than the iPhone, but that is just a suggestion.
Industry Specific Link Building Tip#5 – Contests:
Contests are always a great way to build a brand, promotion and yes, build relevant links as well! Make it a fun and exciting contest and watch the links and entries roll in!
Generating new links to your website is all about thinking creatively and outside of the box. Think about how your industry will respond to a certain effort and think about what they would like to interact with. Chances are you will have to reach out to others to get things moving with your links so start brainstorming now. These are just a few industry specific link building tips that I could think of for this post. Please feel free to share ideas and thoughts that have worked well for you.