Search engine optimization and increasing visitors through content development is not always so straightforward. Sometimes it’s a little sneaky. Not sneaky in a black hat kind of way, but sneaky in a good kind of way.
I’m talking about using current events to draw new readers to your blog or website if it pertains to your industry or helps contribute to the goals of your website. Using current events and hot industry topics can provide a better user experience for your site visitors as well. You can use this strategy for any niche or industry. But suppose that a popular news item has everyone talking. Let’s say it’s your favorite celebrity and she’s been arrested for drunk driving (of course you run a gossip blog as an example). Is there a way you can tie your message into this current event?
You might ask: What’s the benefit of doing that? One of the primary benefits is that you are playing off of a currently hot news topic. People are discussing the item with their friends, family, and co-workers. You can piggyback off the success of that popular news or relevant industry story and tie it into a message about your product or service or you can keep the story purely informational to attract new relevant visitors as well. The basic concept is if a topic is hot then there will be an increase in visitors searching.
A prime example of this related to the search engine optimization industry is this week Google’s head of web spam announced the Google algrothim change known as Google caffeine is expected to start to roll out throughout the Google data centers after the holidays. This is big search engine optimization industry news! There were countless blogs, news sites, etc that reported this huge news this past week. So I felt it was important to recap this event. I created this post not just to generate visitors to my SEO blog, but to let my readers know about this important and relevant news. Anyway, this is an example of how to leverage industry news to generate relevant content for your readers.