Linking building and site structure go hand in hand. You might be tempted to only spend your time on building your external link structure but it is also important to not forget about spending time doing something about your internal site structure as well.
Key Areas of Your Internal Link Building Include:
Footer Links: Your footer is an amazing way to really increase your internal link building. There are many ways you can approach constructing your bottom navigation and it depends on how your site is built but a bottom footer with links to your important pages is a great way to strengthen your internal link building.
This is an example of our footer. You can see we have links pointing to all of our most important pages throughout our entire website. This helps drastically with our internal link building efforts.
Interlinking Pages: Different websites have different ways they achieve this but interlinking pages also strengthens your internal link building. For example, if you have a product or service that is similar to another product or service you can hyperlink a keyword on one page and link directly to the other page of the similar product. This is not only good for internal link building but also user experience. You have now created a quick and easy pathway for a reader to use in order to find another useful service.
Blog: Launching a blog embedded in your website is also a nice way to interlink your website. As you write blog posts and those blog posts bounce around in the search results you can embed hyperlinked keywords to other important blog posts and also service pages in your posts. This could also help your external link building because if someone takes a post you wrote and spreads it through their social channels that could build up new one way links pointing to your website.
Internal link building is very important to the overall success of your website and your long term SEO efforts. Remember that your website is the foundation to everything you do online so make sure your website is 100% efficient.