If you are new to SEO or even a seasoned professional and you have never really dabbled with internal link building it is probably time for you start thinking about interlinking your pages and your posts to help with your long term SEO efforts. Interlinking is just as important for rankings as building external links so it is ideal that you start sooner rather than later. Internal linking offers a web user little portals to travel through to get to other important pages very quickly.
The whole goal of linking between pages is the ability to pass link juice to other pages of your website that could benefit greatly from it. Your natural website copy is littered with great potential areas to really increase the power of your internal website. Naturally the content of your website already has keywords throughout the text giving you great opportunities to link to some really nice and powerful anchor text throughout your website. When you link throughout your website to other pages always make sure you use beneficial keywords that you are already targeting in your ongoing search engine optimization efforts. Internal linking helps you balance out the power of your website quite a bit. Naturally over time certain pages of your website will build significantly more power than others so it is important to try and create a balance. Internal linking will allow you to drive extra power to other pages so that your website does not become top heavy with just a certain group of pages.
Scott Allen from Search Engine Guide had this to say about internal linking:
“When done right, contextual internal links also can help improve the usability of a site. By adding links to the content of your site that are relevant for the user, it provides another path to the destination you’re trying to lead them to. Multiple paths are a good thing in site navigation. Usability studies have shown that users are more likely to click on a link in the text of a page instead of those on a navigation bar, because it feels more natural.”
Internal linking gives a certain kind of support throughout your website to help strengthen pages that are already strong or help pages that are lagging behind. This approach can work very well once you really increase your page amount or have a blog connected to your URL. Get into the habit of linking between pages as you build your website or write in your blog and over time you will notice great results.