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Internal Linking Recommendations to Consider

Writing by Nick Stamoulis

Often times I see websites that think a certain effort is really important and required for success but the entrepreneur or website owner fails to realize the thin line between too much and too little of that effort. Too much of a certain effort can cause your website to receive a penalty from any of the major search engines so it is important to always take a tasteful approach to building up your internal links.

Internal Linking in Your Footer
I see lots of websites who do not even have a website footer visible on their website. A website footer is a great form of internal link building that can really help your internal search engine optimization efforts. I typically like to take the high level navigation as a bare minimum approach to increase any internal linking structure on a website. You don’t want to jam a link to every page of your website into the footer but some is definitely a good link building approach.

Internal Linking on Your Service Pages
Hyperlinking keywords that appear naturally in your text to other important pages is a great way for you to really build up your internal link structure. You might find that connecting one important service page to another important service page really creates an important bridge or pathway connecting the two pages. Sometimes these bridges and pathways can really deliver some nice traffic coming over to other pages of your website.

Internal Linking in Your Blog
If you have a blog on your website try linking your blog posts to your service pages and also your home and about page once in a while to increase the power of those pages. Not only is it great from a search engine optimization standpoint but you can also deliver some nice traffic to your website if you really push your blog posts out through your social networks.

The important part of internal linking is to not do it obsessively and abuse the process. You want to keep it clean and tasteful so nobody picks it up as spammy on your part. When done right you can really increase the power of your website.

23 Responses to “Internal Linking Recommendations to Consider”

  • Chris says:
    November 15, 2010 at 1:49 pm

    It is great when you can use an anchor text link on your pages or posts that point to your main category pages. Everyone thinks about building inbound links but internal ones carry weight also.

  • Nick Stamoulis says:
    November 15, 2010 at 2:02 pm

    Hi Chris,

    Thanks for reading and your comment!

    This is very true, that is why I wrote this post to help remind people! :)

    Take Care,
    Nick

  • nikos lianeris says:
    November 15, 2010 at 9:43 pm

    Totally agree with your sayings!I believe that internal linking when used in the right way can be proven very useful for seo.Thank you for sharing! :)

  • Nick Stamoulis says:
    November 15, 2010 at 10:16 pm

    Hi Nikos,
    Thanks for reading and your comment!

    Take Care! :)
    Nick

  • Karen Scharf says:
    November 16, 2010 at 12:38 am

    Thanks for these great reminders Nick!

    I’d also like to remind everyone about using absolute paths in their internal link building strategy. That’s especially important if you’re using a WYSIWYG editor, because they usually default to relative paths.

  • Alexander Norman John (Funny Name, Serious Marketer) says:
    November 16, 2010 at 1:41 am

    Great tip! I have been reading about “Internal Linking” & It seems like a great idea!

    Thanks

    Alex

  • Nick Stamoulis says:
    November 16, 2010 at 11:25 am

    Thanks Karen for the excellent reminder!

    Take Care,
    Nick

  • chris says:
    January 5, 2011 at 10:57 am

    Hi Nick

    Great info but one thing I am not sure on is how many internal links to put into a single post. I don’t want to over do it so do you know the recommended amount of links to add?

  • jason says:
    January 12, 2011 at 7:14 pm

    My agency is telling me 50 internal links per page tops but going upto 100 isn’t a big deal.

  • Nick Stamoulis says:
    January 12, 2011 at 7:40 pm

    Hi Jason,

    Yes, I agree 50 is the max that I would recommend as well. Google webmaster tools recommends less than 100, but I am conservative and would say 50 is a good number of internal links as a max per page.

    Thanks for reading and your comment!
    Nick

  • Marcus Heath says:
    January 12, 2011 at 8:14 pm

    Great suggestions and tips, we have found that the new Google needs for ‘Customer Experience”, and the click through depth of your landing pages is very important to SEO.

  • Dan Kornak says:
    January 12, 2011 at 10:29 pm

    One of the reasons WordPress is so powerful in search engines is because of its incredible internal linking structure.

  • Rob Berman says:
    January 12, 2011 at 11:00 pm

    What about putting multiple links to blog posts in your blog posts? How does that work for SEO?

    Rob

  • karim says:
    January 13, 2011 at 4:03 am

    big fan of yours, would you pls give me somw advice on my site or even call me 303 523 5553

  • chris says:
    January 13, 2011 at 10:11 am

    Hi Nick.

    Thanks for replying to my question but I have another, do you know if comments are classed as internal links on a page too?

    For example if I got over 100 people leaving comments and they all left a link would that be a big no no?

  • Annie says:
    January 13, 2011 at 11:57 am

    Thanks Nick, short and sweet but right on target. Thanks again.

  • l.cox says:
    January 13, 2011 at 3:10 pm

    i totally agree with you as well.
    i am a newby, and when i first posted ym site it was generic (no taggs, site map, links…)
    but when i included some of nick’s tips
    i discovered that my site went from no mention
    to #1 on google for my search terms.
    of course i was blown away.
    thanks nick

  • martinelli says:
    January 13, 2011 at 4:33 pm

    Hi guys,

    Thanks for the great info. I agree, 50 internal links per page will be enough.

  • Nick Stamoulis says:
    January 13, 2011 at 11:20 pm

    Thanks Karim! Please send me an email if you would like to set up an SEO consulting session: nick@brickmarketing.com

    Take Care!
    Nick

  • Molly says:
    January 14, 2011 at 7:12 pm

    Thanks for the internal link reminders Nick,
    I went on yahoo site exploree and found we only have about 25 internal links total…. a real weak spot.
    We don’t have many comment areas on our website, but I am interested in hearing your answer to Chris’s question above. Do links that other people leave in comments subtract from the juice of the website they are posting the comment to?

  • Nick Stamoulis says:
    January 14, 2011 at 10:44 pm

    Hi Molly,

    Thanks for reading and sharing your thoughts.

    I do not think blog comments reduce “link juice” but I do think they are a great way to:
    - Build Your Brand
    - Drive Targeted Visitors
    - Help Engage (part of your overall social media efforts)

    I do not recommend being spammy (your comment is a good one :) or being excessive (non-natural/needed).

    Hope this helps.

    Thanks,
    Nick

  • Mark Demers says:
    January 16, 2011 at 4:53 pm

    I believe like you – Natural text links in pages throughout your site directing to important things and pages .If people can`t find their way around your site you lose your possible customers pretty fast – they move over to a more well structured site . Footers help me with major pages and keywords i want noticed and putting a text link at the bottom back to the top of each of your pages gives another internal text link.For this link i use the page name.

  • Linda says:
    January 28, 2011 at 8:44 am

    Nick ,

    Can you tell me how to check how many links I have in my site and how many site I have submitted, I am beginning student.

    Thank you,

    Linda

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