Often times I see websites that think a certain effort is really important and required for success but the entrepreneur or website owner fails to realize the thin line between too much and too little of that effort. Too much of a certain effort can cause your website to receive a penalty from any of the major search engines so it is important to always take a tasteful approach to building up your internal links.
Internal Linking in Your Footer
I see lots of websites who do not even have a website footer visible on their website. A website footer is a great form of internal link building that can really help your internal search engine optimization efforts. I typically like to take the high level navigation as a bare minimum approach to increase any internal linking structure on a website. You don’t want to jam a link to every page of your website into the footer but some is definitely a good link building approach.
Internal Linking on Your Service Pages
Hyperlinking keywords that appear naturally in your text to other important pages is a great way for you to really build up your internal link structure. You might find that connecting one important service page to another important service page really creates an important bridge or pathway connecting the two pages. Sometimes these bridges and pathways can really deliver some nice traffic coming over to other pages of your website.
Internal Linking in Your Blog
If you have a blog on your website try linking your blog posts to your service pages and also your home and about page once in a while to increase the power of those pages. Not only is it great from a search engine optimization standpoint but you can also deliver some nice traffic to your website if you really push your blog posts out through your social networks.
The important part of internal linking is to not do it obsessively and abuse the process. You want to keep it clean and tasteful so nobody picks it up as spammy on your part. When done right you can really increase the power of your website.