The next time you create a new page on your web site, consider internal linking as one of your first strategies in search engine optimization. The use of internal linking is often one of the last considerations when in reality it should be one of the first.
Many web site owners (and bloggers), when creating a new page, always think forward – they rarely think back. By this I mean that all their search engine optimization strategies are focused on the new page. Who can I link to? Who can I get to link into my page? Often the most useful links are right there in front of you – if you look back.
Pages that have already been indexed and ranked can give your new page and nice little shunt in the right Search Engine Optimization direction. You can go back into those older pages and place links from that previously indexed page forward to your new page. It is simply a matter of finding keywords or key phrases that you can optimize as links.
Those older pages are already optimized. They already have external links coming in and have plenty of that valuable commodity, link juice (pity you couldn’t buy it in bottles). It makes sense to have some of that link juice flowing forward to your new page. If you then link back to any other page, the link juice will continue to flow.
A simple search engine optimization technique to consider the next time you create a new page – internal linking can sometimes have more power initially than external links.