Everybody has a different approach to almost everything they do in life and that includes their own personal marketing strategy. With so many different DNA’s and personalities floating around in the web it is nice to see the different approaches that business owners and entrepreneurs take to execute their online marketing efforts.
What type of personality does your internet marketing have?
Aggressive Internet Marketing Personality:
Do you spend almost every waking and free minute you have pumping out content and information surrounding your business? Being aggressive is not a bad marketing personality to have you just have to be careful to not upset your target audience or community. It is common nature to be an aggressive business and promoting your brand but there is a thin line between being too aggressive and a nuisance. When using the social media tools do you almost always only promote your own products and services? Do you ever take the time to use them for what they were designed for and push out any great content you find surrounding your industry?
Casual Internet Marketing Personality:
Is your internet marketing very laid back? Little bit of communication here and there but somehow it seems to work for you? Nothing wrong with that either. We can’t all be work horses and grind the skin down to our bones. Updating your Twitter account once per/week is fine if it works for you. If it doesn’t than maybe the heat on the fire needs to be turned up a bit so things work out how they are supposed to. Sometimes certain niches respond differently to different frequencies of communication. It really depends on how much knowledge you have about your industry and what they like to see come from different business and leaders in their space.
Edgy Internet Marketing Personality:
Does your marketing personality push the envelope on the seams of society? Do you like to cause a stir whether it is good or bad? This could either work 2 ways from what I have seen. Either you force this type of approach to your marketing and it really isn’t in you and it shows in your work or you poses this trait naturally and it works like a charm because no matter how much you push buttons your audience, colleagues and competitors still respect the heck out of you. Edgy marketing that might offend some and intrigue others could work great and really increase your revenues and overall branding efforts but if execute improperly it could backfire on your business quite ferociously.
Calculated Internet Marketing Personality:
Do you have a very analytical personality and mindset? Taking a calculated approach to your marketing efforts could pan out very well in the ROI department. Some companies really don’t give a hoot about branding and social communication. They tend to focus on accounting ledgers and what goes out and what comes back in which still is a very important part of any marketing campaign. It is always great to try and determine your return on investment before you approach the marketing space but it can’t always be done. If you do apply this type of personality to your marketing be careful you don’t over calculate your marketing to the point where nobody really knows who you are and you always have to market your business to acquire new business rather than building a little brand recognition resulting in a steady flow of inbound leads and sales.
There is no right or wrong path when it comes to deciding on an personality to apply to your internet marketing efforts. The best approach is the one that comes naturally to you. If you hold certain traits and characteristics as a person apply those to your online marketing or branding efforts. Don’t make your internet marketing campaign a chore. Marketing and branding your business should be exciting and fun and if you approach it that way you could find yourself growing your business very nicely while burning the image of your brand in your audiences mind.
A personality is what gives a business their stamp in front of their audience. A business having some sort of personality is much better than a business having absolutely no personality whatsoever. For some businesses that is how people remember you by. Give your audience something to snack on when conducting any of your internet