There are lots of great older businesses out there that are doing some really amazing things in society yet their websites and their online voice simply don’t allow them to shine like they should.
The internet should be used like a megaphone for your business in order to get your voice heard far and wide. Many companies in the mid 90’s didn’t really grasp what was about to happen with the online space so they launched very subpar websites and kind of sat on them for many years.
Over the years they might have updated them a little bit but for the most part they didn’t do too much to stay up to date like they should have. Most of these companies have their own answers as to why they haven’t really pushed things a bit further online but it usually comes down to fear. A fear of what could happen if they screw things up almost anywhere. Whether it is what someone might say online about them to posting the wring thing on Twitter and being ridiculed by the public. Why do so many businesses still have a solid fear of the internet? There are ways employers can make sure they take the right approach online.
1. Hire Right: If you are pretty confident that nobody at your business can tackle the online space for your business hire someone that understands the internet inside and out. Honestly your business cannot afford to wait any longer.
2. Train Right: If you really don’t have the budget to hire a new employee to handle your online marketing than pick one person at your company that comes closest and train them. Hire a professional to train them on how to be the voice of your business on the internet. Waiting any longer is not going to do anything but cause you to lose out on more business.
Either way as a business the internet needs to be your tool to channel your voice. If you are one of those businesses that are doing really great things and your audience and community does not know you need to spread the word sooner than later. Make the time in your schedule to find the right person to handle your online marketing.