Somewhere over the last few years the search engine optimization industry went in many different directions at the same time. Take ten industry people and each might have a different view point or approach when it comes to search engine optimziation, why is that? Isn’t the goal across the board the same? What else could the goal be besides building up a business or website online?
Like everything else in a young and rapidly growing industry fundament things often times break down over time requiring a revamp or clean up to get things back on track and working how they were initially designed to work. Is the search engine marketing industry going to have to go through a clean up phase? Often times I speak with potential clients and they have been badly burned or seriously confused on how or why they need SEO for their business to grow online. The whole concept of search engine optimization should have a general theme across all vertical markets and cause very little confusion. I think in the next few years or maybe sooner we will see some very significant changes to how these online marketing efforts are handled. Who knows they might even come sooner than we think. With Google coming out with one of its most important search engine updates in the next month or so we will all likely see a significant change in how search engine results display information. This is still a very young industry and will most likely go through many rounds of significant changes and improvements but the abuse has taken its toll on not just the search engines but also many of the businesses and with the social element growing stronger each day the race to include social chatter in search results is on.
This is a very quick moving industry. A change in the search engines can happen one morning creating a domino effect for some time to come. What Bing and Google need to understand is that when done correctly an SEO expert is only helping in organization and clean up of the online information. A nice written meta tag and description is going to be much more helpful from a user stand point than one that is almost blank. The problem is getting the entire search engine marketing industry on the same page. I think it will happen and we are already seeing the wheels spinning for these changes in the industry to occur.