If you want a sure way to increase your rankings in the search engines, try something I like to call the triad of keywords. The triad of keywords is a simple concept and it works.
The first thing you do is load your relevant web page or landing page with the keyword you want ranked for. Don’t spam, but use the keyword a lot. Make it rich with your keyword. Secondly, take out a sponsored ad at one of your favorite search engines – preferably Google or Yahoo – and link the ad to that landing page. Now, here’s the kicker: That sponsored ad MUST use the same keyword you used on your landing page in both the headline and the body. For instance:
You build a landing page around the keyword “milk chocolate.” Your sponsored ad’s headline should contain “milk chocolate” in it. So should also the body. But you must also conform the ad to the search engine’s specifications, which means you are limited in your word count. Your ad might read as such:
Milk Chocolate (headline)
Milk chocolate not duds;
Melts when is supposed to.
With this ad you have the keyword phrase in both the headline and the body. This maximizes your inbound link (the headline) as anchor text and ads the variable of relevancy to the link. The surrounding text on both the ad and the landing page make the relevancy variable more valuable. If you had a link with the proper anchor text on a page about motor cars, for instance, and the land page was only secondarily about milk chocolate then that link would be less valuable. Surrounding text is just as important as the anchor text. Don’t forget that.
That brings me to the third piece of the triad. The search term itself. Sponsored ads are ranked in part by relevance. In other words. The above ad on milk chocolate will appear in its placement according to how relevant it is to the searchers query. If the searcher types in “milk chocolate” and that’s it then the ad should rank higher. On the other hand, if the searcher is looking for “milk chocolate” along with “peanuts” then the ad may rank lower since you say nothing about peanuts in your ad or on your landing page. You must keep this in mind when writing your landing pages and sponsored ads. When you build your landing page you’ve got to keep in mind how you will write the ad that points to that page. You are essentially targeting the landing page as well as the sponsored ad to a specific market segment. Use the proper keyword phrase in both elements of the triad and you should do well.