What do you look for in keyword research to develop a niche? Well, it depends on your goals, but primarily I would recommend looking at three key criteria when you are looking at developing a new niche.
- Search Volume – How many searches are conducting for a particular topic each month? You want to look at this across all major search engines (Google, Yahoo, and MSN). You also want to look for your top 10 keywords. What is the monthly search volume on your most important keywords? Higher is better.
- Competition – What is your competition like for those keywords? High search volume is often not enough. If you have a moderately high search volume and low competition for a couple of your keywords, that’s better than high search volume and high competition. Lower competition is always better as it means you can exploit the opportunities more.
- Income Opportunities – How many ways can you make money in that niche? If you just have one way of making money, that will limit your opportunities. But if you can branch out and make money in five or ten different ways then you’ll have a lot more ways to exploit the niche.
In each of these criteria, keyword research is very helpful. Very valuable. Keyword research is the most important part of the monetization process. Spend a considerable amount of time in this area and make sure you are looking at all of the right keyword opportunities.