Many website and business owners have a hard time with keyword research for their onsite search engine optimization. If you are a business that only has five or ten pages to your website you are going to have a hard time incorporating every keyword used in your industry. If you are on a budget and you are conducting your own keyword research how do you know whether you have a good keyword on your hands? It can at times get very confusing.
Keywords Should Be Relevant
First try conducting all your keyword research and compile one large spreadsheet of words you can than reduce. Think about each keyword before you delete it and don’t worry so much about search volume just yet. It should be all about relevancy. If a keyword looks nice because of the volume but you do not really offer that product or service than what good is it going to do on your website? If you chose keywords revolving around search volume and not relevancy you could find the completely wrong type of traffic coming over to your website. The only time you should be using keywords that are not 100% relevant but could overlap is if you have absolutely no search volume because you are in a very tight niche.
Keyword Research Competition
You never really want to focus on just targeting single phrase high search volume keywords because that could take a very long time, especially if you are in a very competitive space. Do some searches for keywords you are thinking about targeting and just take a look around and see what is going on. If the first 5 pages of the search results are really jammed up I would consider going in a whole new direction.
Keyword Search Volume
Keyword search volume does not always directly correlate with quality. If you use search volume as a metric to determine which keyword is going on your site you might end up losing out some really great long tail keywords that might have slightly less search volume.
Before you start optimizing your website really think about which keywords you are going to target. Put your marketing hat on and step into your audience’s shoes in order to determine if that keyword is right for your website.