Getting the right keywords for your website, your product/service or niche can be a difficult job. There are many tools available that can help to sift through the millions of possible keywords and keywords combinations, however, sometimes nothing beats asking the potential customers.
You don’t even need to ask – often it is more a case of listening to what they are saying and what questions they are asking. Search engine optimization has for a long time preferred single keywords or short 3 word key-phrases. As internet users become more skilled in their searches, the use of long tail phrases has been increasing.
Humans are different in skills, whether its internet, reading, writing, or, as we are all to familiar with these days, spelling. You will always find it difficult to find perfect long tail matches for your search engine optimization program.
The key is to find generic long tail phrases – phrases that are open ended. Rather than optimizing ‘how to update WordPress 2.X to WordPress 2.5′, you may want to limit the question to “how to update WordPress to” – probably not the best of example – but you should get the idea – the question is not complete and you could insert any number of endings – but that is what we want. That key-phrase would hopefully capture any search based on those words.
Social networks can be one your best friends when it comes to finding keywords – or key-phrases. By watching what others are saying and by noting how questions are phrased, you can soon get a feel for what is either current in discussions, or at the very least, current in questions styles and types.
Use the information collected as the starting point to refine your keyword structure. Search engine optimization based on what is current will have a better success rate than some standard single (highly competitive) keywords.