Titus Hoskins has been around a long time. He wrote this article that tells about all the keywords tools he uses. Some of them are direct competitors against each other. Actually, all of them are competitors, but a few of them are free. My question is, are all of these tools necessary?
Certainly, keyword research is a necessity for online marketing and the more information you have on your own sites and your competitors’ sites, the more successful you can hope to become. But do you really need to go out and buy 10 different keyword research tools?
If you are a new Internet marketer or a small business person going online for the first time, I’d say just start with one free tool. Google AdWords is the best free keyword research tool there is. It gets the job done and is adequate enough that most paid tools aren’t necessary for the average marketer. If you are an Internet marketer that runs thousands of SEO and PPC campaigns every month or year then you might need something a big more sophisticated.
Using multiple tools isn’t bad. You can often check information against other resources to see how they compare. Just don’t get too married to analyzing every detail. While analysis is important, if you overdo it then you’ll end up spending more time analyzing and less time acting on what you see. Analysis without meaningful action is deadening.
But on keyword research tools, Titus offers a good list. Take your pick and use the ones that provide you with the most benefits.