After you create your website content, the next phase in on-site SEO is to optimize it. This involves conducting keyword research to determine what keywords are going to drive the most targeted traffic to that page of your site. User intent and where they are in the buying cycle play a big role in what keywords you should be going after. Failing to incorporate the correct keywords means you are missing out on potential customers. Incorporating irrelevant keywords means you are delivering the wrong audience to you site.
Watch the SEO video lesson from Nick Stamoulis here!