Many search engine optimization experts talk about something called keyword density. Supposedly, if you put just enough keywords into your content it’s like swallowing a magic pill. Instant rankings. The only thing is, it doesn’t work that way.
Because the search engines have so many different factors for ranking websites for certain keywords, it is difficult to predict just which factor will be the favored one on any given day. It is much better to put your keywords into the right places and not worry about the right amounts. When it comes right down to it anyway, you can have too much and you can have too little. Why spend all your time guessing which is which?
I’m here to say that you can have just the right amount of keyword density and not get ranked for you important keywords. That’s because factors like domain age, inbound link relevance, domain keyword optimization, and h tags on someone else’s web page can trump your keyword density.
Webmasters should spend more time learning the ins and outs of optimization and quit guessing density patterns. That’s the old way of doing things and keyword density hasn’t mattered for about five years. The smarter and more sophisticated the search engines become in their approach to ranking information, the less keyword density matters. Natural language optimization has almost killed the keyword density discussion anyway. Another couple of years and there won’t even be a slight chance of resurrection. Let keyword density take care of itself.