Comments on: Keywords Have to Match User Intent

By: Chris Arlen

Chris Arlen — Fri, 24 Jun 2011 18:51:38 +0000

Excellent insight, the difference, or rather the connection between keywords and user intent is what matters. You’ve now got me thinking that understanding user intent first, then backing down into keywords will be more productive. I’m still working it out. Thanks

By: Evangelia Zonnios

Evangelia Zonnios — Thu, 23 Jun 2011 23:38:22 +0000

Thanks Nick, that’s really clearly explained. Every time I talk to someone about optimizing their site and I mention keywords, they say they know about keywords but they don’t understand the rest of the background that makes a relative keyword useful or useless.

By: Sara Johnson

Sara Johnson — Mon, 02 May 2011 15:03:56 +0000

Very good advice Nick! One strategy that works well for us is creating as many long tail keyword phrases that we can relevant to our customers needs. Then we look at the competition for the phrases to see if we have an opportunity to rank. Most of the time we do, and then we simply narrow the phrases, in effect, shorten the phrase as we get better authority. It takes time and a well thought out strategy.

By: JimTsap

JimTsap — Sat, 30 Apr 2011 19:01:19 +0000

You are so right Nick! People usually get into traps with keywords as you just explained with apple. You have to think very hard in order to realize what your potential customer might search for…
Good article!