Business owners and website managers are always trying to think about what it will take to get good quality industry links pointing to their website (or link bait).
I’m not talking about the mass blanketing of directories I am talking about the nice, juicy link bait type of links that get people to want to link to your blog posts or website. You do have to be a bit clever to pull some of the more viral campaigns off but there are plenty of ways to generate good quality links to your posts just through traditional writing, it all comes down to structure.
Here is a list of techniques to consider when building an effective link bait program:
Lists: Nice lengthy robust lists for your industry laying out resources on how to get certain things done is a great way to achieve nice rankings in any industry. People love to read lists especially if they are looking for something that requires a list type break down of products or services in their industry. If your industry has a handful of software programs, tools or services that help get the job done make a list of each with a short write up including a link back to that specific source.
Be Mean: I know this sounds a bit harsh but being rowdy and controversial often times gets people’s attention fairly quickly. People seem to really enjoy drama and you will most likely receive a nice hefty amount of comments along with people linking to your blog post from taking this approach. Will the comments always agree with your belief? Probably not but then again you are taking this approach for controversy and link building. Don’t expect all the comments to be nice as people will surely want to disagree with your view but that is ok because that is the purpose of writing a mean post.
Review Something: Review an up and coming industry tool and write up a post describing all its features and capabilities. Leave links behind linking to the product and maybe any other product reviews that might exist in the search results. Take some nice screen shots of the tool and create images people can follow while reading the review. Give your opinion on the tool at the end of the write up as well.
There are many ways to create inbound links and over time incorporating these types of approaches will generate some really great links pointing to your website. Not to mention that your website or blog will also slowly become an authority figure in the search engines leading to a variety of new internet benefits.