Link building is one of these areas of website marketing that has become mysterious to many but at the end of the day there are some very frowned upon approaches along with some link building techniques that are strongly encouraged.
Below are some link building dos and don’ts to consider:
Link Building Do: Write good strategic industry specific articles surrounding topics that have not been beaten into the ground by your entire industry.
Link Building Don’t: Pay someone overseas to write 500 articles for you to dump into the search results thinking they are going to generate anything valuable for your business.
Press Release Marketing aka Online Publicity:
Link Building Do: Pick company newsworthy topics to write about and announce to your community using industry trusted distribution resources with some embedded links into the body of your press release.
Link Building Don’t: Don’t launch a press release every week announcing useless mundane information that is never going to get picked up by other bloggers. The point is to have other websites relay the information in your press release on their website spreading your links.
Social Media Marketing:
Link Building Do: Build your community by asking questions, engaging your audience and providing useful knowledge and information your surrounding community can use to strengthen themselves as a business.
Link Building Don’t: Don’t launch a Twitter account and self promote the heck out of your business. You will never build a community and strengthen your external marketing and link building if all you do is promote yourself, your services and your products.
Online Video Marketing:
Link Building Do: Come up with creative online video that will spread amongst your community and have your audience and colleagues take your video and spread it through the blogosphere.
Link Building Don’t: Launch a screen cast type of video everyday with extremely poor editing in order to try and dominate search results. You might get a few views but the chances of someone actually taking the video and linking to it are slim to none.
When it comes to building your links online it might seem easy to try and cut corners in order to manipulate the search results. The reality is that good ole fashion marketing techniques applied to new age search marketing efforts will help you ultimately grow your business online.