Link building is that dreaded phrase that still to this day confuses the heck out of many people trying to figure out how to proactively market themselves online in the search engines. They hear from one source how they need thousands of links to start ranking and from another source they hear just quality links gets the job done. So what is the right answer? In a perfect world you would have an abundance of good quality links pointing from only a variety of targeted authority industry websites.
Just building links for the sake of building links is not going to benefit you or the search engines. Links that sit on irrelevant websites can actually hurt you a great deal over time. A link sitting a website that is part of a blog farm is not going to benefit you in any possible way. If you are not sure what a blog farm is, it is a farm of blogs that a company will use to place links for clients or other websites in order to increase rankings. These blog farms usually have absolutely no strength or power in the search engines but appear to do so. Don’t assume that spending more money is going to get you more quality links. It is not about how much you spend but more so about how good your marketing message is. A promotion that gets your audience talking and bloggers writing will get you much farther than just purchasing a link on a website. Many different businesses take a variety of different approaches in the search engine marketing industry but purchasing links is very frowned upon. Buying a service that generates thousands of links for you is only going to create a mess of your online marketing approach and hurt you in the long run. How good do you really think those thousand links are going to be? Do you think they generate any value to your business?
Link building should always be done with a quality approach. A blog post on an industry related blog that is an authority in your industry is an example of a great link. A major business publication doing a write up on you for their online division is a great link. A “directory blaster” is a horrible way to generate links and should be avoided at all costs. Link building should be conducted using a strategy and a schedule and not with a number goal. A combination of a variety of monthly efforts is an approach that will help you climb in the search results over time.