Businesses online are always trying to think of new ways they can generate good quality exposure and great links pointing to their site that could lift some newly found power over to their website and get it really moving around in the search engines. Website owners sometimes have a hard time coming up with something new that simply hasn’t been done online and sometimes it just takes a creative mind. Try putting together a series of videos or blog posts that can be rolled out over a period of time.
A series can be anything, it is important that your website has a blog you could write regarding this link building activity. A series like a company branded toy that each employee has to take home and take photos with or the evolution of a product that can be cataloged and then written about in the company blog. The goal is to get people coming back and possibly writing about your series of events or stories in their business or personal blogs leaving nice links behind to your website or specific event you are writing about. A series like this also shows that you as a business have the ability to showcase a personality. A personality on a business is what allows one company to stand apart from another company in many situations. Sometimes all it really takes is a few brainstorming sessions to put together some sort of blogging series that can generate new eyeballs. Often times you might get someone that has seen your business and not paid much attention to it until they see something like this and all of a sudden see you in a new light.
Link building comes in many different shapes and sizes and all it takes is a little bit of creative thinking. A series of blog posts or videos can also help really strengthen the overall brand. Brand building has no definition; it takes some outside of the box thinking and some real elbow grease but can be done by any business looking to grow. Brainstorm some ideas your business can do a series of blog posts or videos on and watch things change quite a bit for your business in the online space.