Create a Link Building Program Series
Businesses online are always trying to think of new ways they can generate good quality exposure and great links pointing to their site that could lift some newly found power over to their website and get it really moving around in the search engines. Website owners sometimes have a hard time coming up with something new that simply hasn’t been done online and sometimes it just takes a creative mind. Try putting together a series of videos or blog posts that can be rolled out over a period of time.
A series can be anything, it is important that your website has a blog you could write regarding this link building activity. A series like a company branded toy that each employee has to take home and take photos with or the evolution of a product that can be cataloged and then written about in the company blog. The goal is to get people coming back and possibly writing about your series of events or stories in their business or personal blogs leaving nice links behind to your website or specific event you are writing about. A series like this also shows that you as a business have the ability to showcase a personality. A personality on a business is what allows one company to stand apart from another company in many situations. Sometimes all it really takes is a few brainstorming sessions to put together some sort of blogging series that can generate new eyeballs. Often times you might get someone that has seen your business and not paid much attention to it until they see something like this and all of a sudden see you in a new light.
Link building comes in many different shapes and sizes and all it takes is a little bit of creative thinking. A series of blog posts or videos can also help really strengthen the overall brand. Brand building has no definition; it takes some outside of the box thinking and some real elbow grease but can be done by any business looking to grow. Brainstorm some ideas your business can do a series of blog posts or videos on and watch things change quite a bit for your business in the online space.
14 Responses to “Create a Link Building Program Series”
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Great tip for getting high number of return visitors to your website. We started doing web design video blogs (we’re a web design company after all) a few months back and they DO work a treat. Spreading your knowledge over a 2 – 3 parter not only means you can go into greater detail in your blogs, but you hype up the post dates with the help of Twitter & Facebook..
Hi Rory,
Thanks for reading and sharing your thoughts!
Again some great tips that any web site owner can use to generate some buzz and get repeated visits. Videos are very popular these days and a series will sure attract more visitors.
Hi Email Marketing,
Videos are a great way to spread out a link building series and create an actual campaign…
Thanks for reading and your comment!
Nick
Great piece, Nick. I love a great series too. We like to put them together for our site. You can start with a post that summarizes the series. Later you can write updates and include links to the posts. Getting folks to go to another site page kicks up the search lift!
@radioactivemed
http://www.radioactivemedia.net
http://j.mp/radiofans
Hi Jan,
Thanks for reading and sharing your thoughts!
A link building series does indeed help build up a search lift…much like radio!
great article and linking tips!
i really need to post some videos for my website projects.
- thanks Nick.
ryan
I am doing some seo and social media work for a local restaurant and have struggled to find content for a blog. You have my creative juices flowing… many thanks!
Evelyn
Nick – good post on driving repeat traffic (and giving more reasons for people to subscribe) to your blog. Agree with above about using video as well, that’s where I get most of my views.
cheers,
Michael
Love it! I have done this several times with link building, SEO and article marketing series. At the end of having 10 posts I compile the series posts into a special report or white paper. This can be either given away or sold.
Hi Nick,
Thanks foe sharing your knowledge with us, it is valueable and helpfull to the beginners like me…..
Hi Dave,
Great point about recycling the content as a free or paid whitepaper, this is a cross over link building/content marketing program.
Thanks
Great article, Nick. I love a great series too. We had written them together for our site. You can start with a post that summarizes the series. Later you can write updates and include links to the posts. After a while you can make a blog page to keep them together and refer reader to it. These is a great link builder!.
Hi Salvador,
Thanks for reading!
Having a series is always effective especially in a string of blog posts…