Developing Link Diversity – One Step At A Time

Writing by Nick Stamoulis Tweet

It takes time to build links. But if you’re going to do it then you might as well do it right. Build your links with diversity in mind.

But what exactly is link diversity?

Link diversity is link building that incorporates a multi-faceted approach to building links so that inbound links to your website come from a variety of sources with a variety of PageRank authority and high amount of relevance. It’s true that high authority sites within your niche that are aged will send you better link juice than low authority new upstart websites that are not relevant. But why turn down a good link juice because it’s worth a nickel and not a quarter?

There are several ways to go about link building. You shouldn’t limit yourself to just one way. In order to build a diverse portfolio of links, you need to expand your horizons beyond directory submissions and article marketing. Yes, you should include those in your strategy, but don’t limit yourself to them. Get creative.

Some other ways you can build links back to your website include:

• Posting in forums
• Commenting on blogs
• Online press release campaign
• Being a guest blogger
• Social bookmarking
• Setting up social networking profiles
• Industry association memberships
• Getting your website reviewed
• Getting your book or other product reviewed
• Offering a testimonial to another site owner you’ve done business with

And I’m sure you can think of plenty more on your own. Don’t just settle for one method of link building. Diversify!