I was going to post on things to keep in mind while performing social media marketing. I was going to copy and paste a few comments from another blog that had addressed that very topic. Then I was going to link to it (you know, it’s always nice to give attribution!). Well, something came up and instead and I’m going to tell you the one thing you should NEVER do.
I went to copy and paste and I couldn’t. The blog owner had inserted some security code that prevents people from copying his content. How stupid is that? Well, he won’t get a link from me.
The funny thing is he has the AddThis bar at the end of his post AND is giving great advice on how to conduct social media marketing. I thought he knew what he was doing. Until I tried to help him spread his message.
No. 1 Thing NOT To Do On Your Website Or Blog:
(Drum roll please)
Don’t be so caught up on protecting your content that you won’t let people use it for themselves. In essence, I’m telling you to let people STEAL your content. In fact, reward them for doing so. It’s the law of the universe.
When you write content that people like they will use it, and they will link back to you as the original source. You get a link back (a valuable one-way link) and credit for coming up with the idea. Are there people who will snag your stuff and not credit you with attribution? Yes, but those are fewer in number and you have recourse with those people. Go to Copyscape and run your content through their filters. If you find a non-attributing content lifter send them a cease and desist letter. If they don’t respond positively then report them to their ISP. Honestly, you have a lot more to lose by discouraging back links than you do by letting people steal your content.
So who is this mystery blogger that doesn’t want my linkage? Huh-huh, huh-huh, huh-huh (nervous laugh) … I’ll never tell.