Link popularity is something every website owner should be concerned about. But what is it and how do you get it?
Link popularity is the number of inbound links you have to your website. The downside to link popularity is it doesn’t measure the quality of your links. It only measures the quantity of them. That’s fine, but your PageRank and trust authority are based on quality more than quantity. Still, it’s nice to know how many links you have counting for you.
Currently, Google and Yahoo! report inbound links. MSN does not; however, it has in the past and may do so again.
There are several places you can go online to check your link popularity. You can go straight to the search engines or go to a third-party service and check the search engines simultaneously. Either way, it’s important to do every now and then.
Google’s inbound links policy is the strictest. Yahoo!s is the most liberal. You’ll find that Yahoo! counts nearly every link you have pointing to your site and may even count some internal links. Google, however, is very selective. Nevertheless, if you can ascertain your link popularity and get a good look at the sites linking to you then you can judge the quality of the links based on the URLs and reputations of those sites. The best ways to build links for your website are with articles, blogs, directory submissions, and forum postings. Build as many quality inbound links as you can to your site as these will help you achieve better rankings.