A WebMasterWorld forum thread discussed one members view that they had run out of link building ideas. Some of the suggestions were interesting; some were also quite valuable from an search engine optimization perspective.
The question was based on one member’s frustration. They had done all the normal link buildings tasks such as article submission, forum participation, blogs, directories and “traded links with pretty much every site I can find in my niche that’s worth exchanging links with”.
The final response to the question was probably the most pertinent:
are you really out of places to get links? That’s impossible!(sic)
It really is almost impossible to run out of sites to acquire links from. Sometimes the problem can also be one of trying too hard and not having the patience to see the results of the current activities. While they may have developed hundreds or even thousands of inbound links, the search engines may not spider all of them for several months.
There are times when you may feel you have all bases covered. The reality is, perhaps you need to do more. The writer claimed to have four or five articles written and submitted to directories. Perhaps they need to double that number and spread across as many article submission sites as possible.
If they are experienced in their given field, finding related blogs and undertaking guest posts using your target page in your links also results in links. More importantly, you are getting your name out and with your reputation. One of the major benefits to any search engine optimization campaign is your reputation as there is little doubt that reputation goes a long way to encouraging others to link to your pages.
There are endless opportunities to developing relevant one way links to your sites. Sometimes you need to look outside the square. It can often help to check out your competition to see where they are obtaining links. This may provide ideas for sites or areas that you have not considered, or perhaps considered and discarded. As an exercise in SEO management, you need to be aware of what your competition is doing – find what they are doing in the way of link building – and do it better.