One of the factors that can seriously affect your on site search engine optimization efforts in a positive way is your website page load time. Interestingly, websites are rarely penalized for having slow load times, but if you increase your page load time you can often see positive results including increased page rankings that will lead to more visitors over time. Also, another reason to have faster load times on your website is user experience. Your site visitors will appreciate it for sure!
This is not across the board. It depends a great deal on how much you improve your page load time. If your page already loads about average and you increase the page load speed by just a few nanoseconds, that likely won’t help you. But if your page load speed is a couple of seconds below par and you increase it by a second-and-a-half then that could be a significant factor in future rankings for your targeted keywords.
As you can see, there are some variables that operate on page load speed. The idea is to create a faster web. More people today expect faster page load times than ever before. That creates a demand for faster page load times. Therefore, the search engines want to reward those sites that deliver on that demand.
What are some ways you can increase page load time? Here are a few ideas:
- Try using fewer photos and videos. If your page is heavily packed with large files like photos and videos, they will cause your load time to slow. Try deleting some from the page.
- Make your images smaller. Large images take up a lot of data space and cause your page to load slower. Make the images smaller and see what happens.
The idea is to streamline your pages as much as possible. The key to faster load times is smaller images and external files. Code streamlining will go a long way to increasing page load times and it could mean an extra nudge in the ranking wars and more people coming to your website.