Thanks!
Nick

Another good post…thank you.

In doing some research on the Google website regarding load time, I came across this:

“We evaluate your load time relative to the average in your server’s geographic region. If your website is hosted on a server in India, for example, your landing page load time will be compared to the average load time in that region of India. This is true even if your website is intended for an audience in the United States.” Google further states, “To ensure accuracy, we take several load time measurements, drop the worst, and average those remaining. If your landing page is down for one of these readings, therefore, it won’t affect your load time grade.”

While the above information is helpful, Google doesn’t give any hard numbers regarding a target load time.

However, there are some tools out there that can show how long other sites take to load. Using these tools, an idea of a “good” load time could possibly be gleaned by analyzing the top 10 sites in Google for your primary keyword. This will at least give you an idea of where other top-ranked sites are in terms of load time, which you can compare to your site’s load time.

I hope this helps.

Tom

I am sure load time type data (what is good vs needs improvement) exists somewhere but I have personally not seen this type of study as of yet. I normally like to keep total load time (if I can help it) below 2 to 3 seconds, sometimes widgets and other types of elements lead to an overall increase of load time besides images on a page. Anyway, if i happen to come across this type of data in my travels I will be sure to pass it along in a follow up post.