Local Marketing Has Become Location Marketing
Location based marketing has made a huge impact on the way local businesses are starting to approach their marketing strategies. Within the last year we have had numerous companies and websites spring up that allow you to let others know what local business you are at and what you like or don’t like there.
This GPS type of technology has created a whole new type of local social communication for your audience to participate in. Location marketing is quickly becoming the future of local search and will most likely play an even larger role for many businesses trying to reach out to their local audience. The great thing about location marketing is that you could actually entice customers to come to your store depending on your promotion.
Some things to remember when you are using the location marketing websites:
1. Customization:
Make sure to always customize your profile so that it reflects the branding of your local business in every way. Make sure your logo is not cut off so that your audience realizes exactly who you are.
2. Promotions:
You are going to need to dangle a carrot in front of your audience if you want them to really use your location based marketing efforts and show up at your business. Take the time to put together some good promotions where your location based marketing will work to your advantage.
3. Set Goals:
Set goals for yourself and your business before you start utilizing the location based marketing platforms to build your brand and get some more foot traffic coming through your door.
4. Engage:
Engage your customers to interact with you on and offline. Get your audience to perform some sort of action with you where your audience can see the interaction so they can also chime in.
Location based marketing is changing the way that local businesses are starting to interact with their community and their audience. The location based marketing efforts have not fully grown into their shoes yet but you can believe that they will very soon. Take the time now to learn the platforms and get new feet walking into your local business.
6 Responses to “Local Marketing Has Become Location Marketing”
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Really It is happening people participating in social communication which become Location marketing and it is actually future of local search.
It is a useful post. Your points are very important for any marketer.
Alot of companies are going geosocial now as well utilising Foursquare and Gowalla to entice customers to stores with special offers or e-vouchers. This can still be utilised if you don’t have a store front as it can allow you to still find out where your customers are going, what they’re doing there and their opinions on it. This allows your staff to have a more personalised dialogie with your clients which is worth a small time investment!
Hi Tom,
Thanks for reading and sharing your thoughts!
I agree spending a small amount of time on location based marketing services (as a retailer) is worth the investment!
I think this if very important for all concerned with how to create traffic with their businesses. Although none of the tips are new ideas in advertising and marketing, it is a refresher of good practices and how use them to grow in the social media age.
Hi Linda,
Thanks for reading and your comment!
What I have always found is that many of the principles of marketing in general can indeed be applied to the newer local marketing or location marketing mediums as well.