Search engine optimization and online marketing was once for industry big wigs. That has changed drastically over time. Local SEO is more important than ever. As more and more people fire up their handheld devices and computers to find what they need less people rely on archaic forms of information such as the phone book and newspaper. Local search engine marketing has changed and will continue to change. If you are a business who still relies on ancient offline marketing efforts you will be in for a surprise if you don’t shift gears on the marketing front.
Location marketing and geo targeting internet users is all the craze right now. Currently websites like Foursquare and Gowalla are just for recreational use but trust me, the engineers at all the geo-targeting social communities are scrambling to find a way to tie in a local business marketing element into the mix. Some of the savvier local businesses are already starting to implement coupons for check-ins and other incentives to stir up new business. More local businesses are starting to submit their business locations into these platforms so users that pull up their iPhone or Android can clearly see your business in the area. This is a form of marketing that is really just getting started and will most likely grow in to a fierce local marketing effort in the near future. Like Twitter once was when it first came out on the scene people were reluctant to test it and apply it to their business model. Now it is a must for any local business to be visible on.
Local SEO is something that is not new. With today’s marketplace being what it is every localized business needs to have some local presence in the online space. The local marketing game is not what it once was. A few direct mail pieces and a phone book ad will not get you the return that you are looking for. Social media has changed the way a community interacts with each other. It has changed the way people shop and look for things making it even more important for a small local business to start climbing the ladder on sites like Facebook, Twitter and Foursquare. Some businesses have been known to grow very successful simply from using these websites on a strategic calculated and consistent basis.