People blog for different reasons. Some people have an idea for a blog and they want to turn that idea into a real moneymaker. There have been real successful bloggers who have done this, but most attempts that I have encountered have failed. They had an idea and turned their blog into a business model. Nothing at all wrong with that. How you can tell if a blog has failed is if you see it ranking well in the search engines and have not seen any new posts for months. I can’t tell you how many blogs I have seen, really great ones that get abandoned due to lack of advertisers or poor monetization strategy…that is another blog post topic all together. Others have taken a blog and used it as a marketing tool for a business. Is there a different strategy involved?
Yes. A blog as a business model is different than a blog as a marketing-tool model. But, in reality, both types of blogs require a marketing strategy all to themselves. The key is to drive targeted visitors to your blog from many different sources and which ever type of blog you have – business or marketing tool – you’ll need to market the blog. People often forget that a blog (especially a stand alone one) is a website that needs to be marketed.
There are a variety of ways to market a blog, but it all starts with the blog itself. The most basic form on online marketing is search engine optimization. This is the beginning. By optimizing your blog for search engine traffic you are giving your blog the basic building blocks to act as a business on its own or be used as a marketing tool for your existing business. In some cases, you can even do both. Without a solid SEO strategy for your blog, however, success at either will inevitably elude you. Don’t forget to SEO your blog.
Search engine optimization is one really good source for targeted visitors however there are many other great ways to drive targeted visitors to your blog, they include:
1. Search Engine Optimization – Make sure your blog has excellent content and is naturally optimized.
2. Online Publicity – Publish newsworthy press releases online to drive relevant visitors and good inbound links.
3. Social Networking – Become active in the top social networking sites such as Facebook and Twitter and talk about your blog.
4. Social Bookmarking – Submit your blog posts to good social bookmarking sites such as Digg and StumbleUpon.
5. Guest Blog Writing (on other blogs) - Over time develop your credibility in your niche and write for other related blogs.
6. Opt-In Email Marketing – Build a list through your blog and send out newsletters that drive people back to your blog.
The bottom line is blogging is a useful and long term approach that really works. If you are launching a business as a blog or using your blog to market your business, either way take the time to develop a long term marketing strategy. Believe me, it will be worth your time!