Are you used to doing things a certain way and can’t seem to break the habit? Old habits are hard to break which is why internet marketing can be tough if you do not evolve with the rest of the industry. You might have started doing things a certain way years ago, and found that they just don’t seem to work the same way they once did. That is not a coincidence that is actually the industry moving past you while you fail to evolve.
Consider changing things up in order to grow and evolve:
Approach: If something works online than great, but if it doesn’t work than you need to fix it. Marketing your business online is not the same as it was 3 years ago. Things change and you need to evolve with your approach otherwise you run the risk of cutting your audience short.
Brand: Is your online brand stale? Have you not rebranded your business since the day you started it? Branding online in today’s marketplace is very important. Customers really focus on brand recognition before they make purchases online and a stale non branded marketing approach online could work against any new potential sales.
Website: Consult a professional about your website if you haven’t touched it in five years. You might think it’s the cat’s bag but your audience might be seriously turned off by your website. Don’t outdate yourself by not updating your website. Design is very subjective but good design with strong conversion aspects is always going to be important. Don’t be stubborn about your website design and consult with someone who understands good business web design. It is more than just making things look appealing for your audience. It is all about leading your audience down a path. That path could be the messaging of your brand or leading them down the path to a website conversion.
The internet marketing space is not an area where you can get comfortable and set in your ways. Failure to evolve will result in brand death and in today’s marketplace you have to do everything you can in order to really stand out.