Comments on: Wear Your Marketing Hat Often!

By: Nick Stamoulis

Nick Stamoulis — Thu, 26 Aug 2010 17:03:12 +0000

Hi Jim,

Thanks for reading. Personally, I never write content (or articles) only to rank for keywords. Write your informational article naturally first, do you keyword research then optimize naturally thereafter. Hope this helps.

Hi Mark,
Thanks for sharing your situation. I am glad to see I can help you…remember take it 1 step at a time

By: Mark Demers

Mark Demers — Thu, 26 Aug 2010 16:07:31 +0000

I have just started doing what you said in this post- I started looking at the marketing side as well as SEO and my whole view of everything became clearer(i needed to improve my conversions) .
I totally agree do not stuff keywords and keep them relevant to which page they are on.
Navigation needs to be kept clear and precise so potential customers will know how to use your site
Time to finish what i started .
Have a Great Day

Mark Demers

By: Barb

Barb — Thu, 26 Aug 2010 09:06:53 +0000

Absolutely right. Many times there are keywords thrown in that make no sense in the content. Not to mention the keywords that are stuffed into the meta tags that are never found in the content.

By: Tee Off Golf Store "Jim"

Tee Off Golf Store "Jim" — Thu, 26 Aug 2010 02:07:47 +0000

Nick
How meany keywords might be a comfortable fit for an article of 375 words in lenght?
Thank you

By: Tee Off Golf Store "Jim"

Tee Off Golf Store "Jim" — Thu, 26 Aug 2010 02:04:34 +0000

Nick
Thank you for your article, and thank you all for your comments. It helps people like myself that are new at building a website.
I do have a question, maybe someone can answer.
I have an article that is about 375 words in lenght on my lead page, and I’ve only included 2 keywords in the article.
How meany keywords might be a comfortable fit for an article of this lenght?
Thank you all!

By: Nick Stamoulis

Nick Stamoulis — Wed, 25 Aug 2010 21:46:42 +0000

Hi Gary,
Exactly! It is so very important to remember and consider the marketing aspects as part of your entire SEO program!

Thanks for reading and your comment!
Nick

By: Social Media Expert

Social Media Expert — Wed, 25 Aug 2010 16:53:04 +0000

Presentation, relevance and conversion. That’s pretty much the essence of marketing Nick no matter what medium you are using to broadcast your message.

By: gary

gary — Wed, 25 Aug 2010 15:53:00 +0000

Agreed. Build a website with the consumer in mind so that when people find your site they will convert to customers. If your site is great at getting onto the upper ranks of Google but it’s a site that turns people off what good have we accomplished?

By: Nick Stamoulis

Nick Stamoulis — Thu, 29 Jul 2010 12:04:09 +0000

Hi Reg,
Thanks for reading and sharing your thoughts, which are very valid and true…thanks again!
Nick

By: Reg Charie - NBS SEO

Reg Charie - NBS SEO — Thu, 29 Jul 2010 04:51:58 +0000

Good article Nick.
If you think back to Google’s instructions in regards to website copy they tell you to “Write for people, not search engines”.

This means a natural flow without keyword stuffing.
As long as you present your keywords once in the proper context, it will be enough. Repetitions are not needed.

Present your primary keyword phrase in the header in the largest text to establish relevance and build on value added relevant information in deeper page sets.

Navigation should be obvious, product listing should not have to be searched for. Too many sites have too many internal navigation links. It has been a while since I read any discussions on it but I think it is a nav menu should not exceed 6 links.

If you are selling products, present them well.
There are a lot of open source content management systems available to do the job.

Most of these are structured to help with SEO and product presentation.
Stores are generally structured to follow an established guideline for element positioning.

best,
Reg
nbs-seo.com

By: Nick Stamoulis

Nick Stamoulis — Wed, 28 Jul 2010 22:16:18 +0000

Thanks everyone for reading and the comments! Don’t forget to wear your marketing hats every day!

By: Bob Garrett

Bob Garrett — Wed, 28 Jul 2010 15:26:31 +0000

Great insight Nick – I am learning a lot from your posts!

Bob

By: Stacey

Stacey — Wed, 28 Jul 2010 13:30:09 +0000

Thanks for the post! I couldn’t agree more, jamming key doesn’t mean SEO. Do you have any examples of sites that do this well?

By: Tom Nolan

Tom Nolan — Wed, 28 Jul 2010 08:02:25 +0000

Some solid advice here Nick! I especially agree with your points over user experience..too often do you see a site ruined by over active SEO which can only lead to a high bounce rate. Like you said a fine line…high keyword density regarded as SPAM, wont rank and ruins user experience but too low and you won’t appear for keywords your putting effort into. SEO is like internet marketing high wire…its a balancing act!