Things Marketing Software Can’t Do!
Don’t get me wrong, using automation and software programs at times is a must because after all there are only so many hours in the day to get everything done, but there are times when software programs and automation tools are just not cool to use. Social media and search engine optimization is the process of marketing, communication, and audience interaction; can you trust a computer program to do that safely and accurately for you?
Here are some things marketing software products can’t do:
Software Can’t Think
In some cases software can think but when it comes down to making an educated business decision; how is a software program really going to pan out? As a business you need to put yourself in the shoes of your audience when making any marketing decisions and no software program is going to be able to do that.
Social Means Being Social
Automating everything on the social level is not going to create that warm and fuzzy feeling with your audience. Automation software is not going to engage in conversation or reply to others. You might come across something really great that you want to retweet. Automation software is not going to put that thought together and proceed with that action.
Social Customization
I have seen titles show up very strangely on certain platforms in which social bookmarking automation tools have been used. If there was a human submitting individually to each they could fix a title or character that is showing up in a funky way. Automation software is not going to do that for you or put the thought together that it should be done.
Search engine marketing is all about thinking where your audience is hanging out and trying to create inbound traffic streams that simply require a human being to be there in order to make marketing related decisions. No search marketing campaign can be put on autopilot by a software program and expect to see good quality business results. As a business you need to make the time to provide the human element if you want to be successful online.
6 Responses to “Things Marketing Software Can’t Do!”
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Great insight! Especially in regards to responding appropriately as related to one’s target audience. It looks a bit lazy to mass post something that may not relate to certain people. More importantly, it’s the human interaction that gets people interested in each other – it stands out, especially now that people are relying on things like automation software.
so much of search marketing is data driven that i feel that software ought to be leveraged to automate that part of the equation. Like keyword research in particular – finding keywords, estimating stuff like competition/monthly search volume, organizing keywords, etc. And even in social media marketing i can’t live without tools like social media marketing tools like hootsuite, etc. Why can’t we meet in the middle.
Hi Larry,
Thanks for reading and sharing your thoughts!
I think meeting in the middle makes sense, I often so so many people that rely 100% on their marketing related software and they don’t have a concrete strategy in place…its like having the best tools to fix your car, but you have no idea how your car works…
Take Care,
Nick
Nick,
Great post. I think Larry points out some perfect places for marketing automation – like SEO and keywords. I feel that automation has a limited role in social media. Publicizing blog posts, sure. Scheduling outgoing messages, great. But the connection with your customer that is the jewel of social media is lost when feeding posts from one platform to another. Messaging should be aligned with the audience that you’re speaking to.
Thanks,
Nancy
Hi Nick,
As a 61 year young person about to open a country lodge in New Zealand can I thank you for your flow of tips, thoughts and suggestions. Having been brought up in an age of letters, stamps and occasional faxes, your contributions are much appreciated.
I lecture in Service Quality Management at a tertiary college in Queenstown New Zealand and keep pushing your point about the importance of personal interaction, people skills and 1 on 1 relationships in business.
Take care
John
John,
Thank you for the compliment. I’m happy you found some useful information here! Best of luck with the lodge.
Nick