Comments on: Things Marketing Software Can’t Do!

By: Nick Stamoulis

Nick Stamoulis — Wed, 30 Mar 2011 14:18:04 +0000

John,

Thank you for the compliment. I’m happy you found some useful information here! Best of luck with the lodge.

Nick

By: John Cushen

John Cushen — Sat, 26 Mar 2011 23:56:48 +0000

Hi Nick,
As a 61 year young person about to open a country lodge in New Zealand can I thank you for your flow of tips, thoughts and suggestions. Having been brought up in an age of letters, stamps and occasional faxes, your contributions are much appreciated.
I lecture in Service Quality Management at a tertiary college in Queenstown New Zealand and keep pushing your point about the importance of personal interaction, people skills and 1 on 1 relationships in business.

Take care

John

By: Nancy Wolff Leary

Nancy Wolff Leary — Fri, 25 Mar 2011 14:52:36 +0000

Nick,
Great post. I think Larry points out some perfect places for marketing automation – like SEO and keywords. I feel that automation has a limited role in social media. Publicizing blog posts, sure. Scheduling outgoing messages, great. But the connection with your customer that is the jewel of social media is lost when feeding posts from one platform to another. Messaging should be aligned with the audience that you’re speaking to.
Thanks,
Nancy

By: Nick Stamoulis

Nick Stamoulis — Thu, 24 Mar 2011 17:29:16 +0000

Hi Larry,
Thanks for reading and sharing your thoughts!

I think meeting in the middle makes sense, I often so so many people that rely 100% on their marketing related software and they don’t have a concrete strategy in place…its like having the best tools to fix your car, but you have no idea how your car works…

Take Care,
Nick

By: Larry Kim

Larry Kim — Thu, 24 Mar 2011 16:01:19 +0000

so much of search marketing is data driven that i feel that software ought to be leveraged to automate that part of the equation. Like keyword research in particular – finding keywords, estimating stuff like competition/monthly search volume, organizing keywords, etc. And even in social media marketing i can’t live without tools like social media marketing tools like hootsuite, etc. Why can’t we meet in the middle.

By: Sam

Sam — Thu, 03 Feb 2011 15:59:21 +0000

Great insight! Especially in regards to responding appropriately as related to one’s target audience. It looks a bit lazy to mass post something that may not relate to certain people. More importantly, it’s the human interaction that gets people interested in each other – it stands out, especially now that people are relying on things like automation software.