Comments on: How to Measure the Success of Your SEO

By: Nick Stamoulis

Nick Stamoulis — Thu, 10 Dec 2009 12:43:55 +0000

Hi Lorraine…you are right your comment earned 8 cents!

By: Lorraine Grula

Lorraine Grula — Thu, 10 Dec 2009 00:23:44 +0000

Sounds like my comment will get us up to 6 cents!
If you isolate SEO, it translates into increased organic traffic in my mind. But decent conversions, bounce rate, a growing email list, all of those things relate to usability, quality of offer, design and other things outside of seo. But if you do not get people to the site, none of those other things matter much. So I have always looked at SEO and traffic generation as the foundation and driving force behind the success of the other components.
It is an interconnected word.
Do I hear 8 cents?
Thanks
Lorraine

By: Nick Stamoulis

Nick Stamoulis — Thu, 12 Nov 2009 17:40:23 +0000

Hi Jose,

Thanks for sharing your 2 cents…you are right on the money!

By: Jose Truchado

Jose Truchado — Thu, 12 Nov 2009 16:30:13 +0000

Hi;

I always think SEO and usability are related, there is no point in doing SEO without taking into account the goals we want to achive with the traffic we generate.

There is no SEO success in bringing empty traffic that won’t convert, and a good SEO expert should do a good keyword research and analysis to identify the best converting keywords beforehand. Measuring the ranking for these keywords is only part of the job, and if these keywords don’t convert after achieving top rankings it means that the previous research wasn’t good enough and we probably need to re-evaluate them.

My two cents

By: Nick Stamoulis

Nick Stamoulis — Thu, 12 Nov 2009 13:42:05 +0000

Thanks Susan for sharing your 2 cents

By: Susan

Susan — Thu, 12 Nov 2009 12:02:32 +0000

Mmm,

I feel SEO only relates to rankings AND increased traffic.

Bounce rates and conversions are more to do with the offer, sales copy or the way in which the action required by the site visitor is presented hence don’t fall into the SEO field.

My 2 cents

By: Nick Stamoulis

Nick Stamoulis — Thu, 12 Nov 2009 11:39:55 +0000

Hi Frank,

Thanks for reading and the comment!

By: Frank Lynch

Frank Lynch — Thu, 12 Nov 2009 04:58:42 +0000

For me, SEO means keyword ranking and search traffic rise. I definitely think that conversions (whether it is getting people to buy products/services, subscribe t0 a blog, etc.) are the ultimate goal of any SEO or online marketing campaign.