You know that .gov and .edu links are some of the most valuable links you can get. But what about media links?
From a search engine optimization point of view, media links hold no special value, but from a traffic and authority point of view they hold a lot of value. The reason is quite simple. If you get a link from an authoritative media website then it is seen by the majority of readers as a strong vote of confidence in your authority.
But it isn’t easy getting media links. Perhaps the best way to ensure you get that coveted media link is to send a press release. But you should make sure you send it to the right person at the right media company. Perform a search for keywords related to your niche and add “news” or “media” as a modifier to your key phrase. This will usually return news and media sites within your industry. Once you find a website in your area of interest that writes news-related content, look for areas within the site that serve your particular specialty within the niche. If there isn’t one that look for the contact information for an editor-in-chief or someone who writes about your topical area.
Targeting the right information to the right person is key to getting good links. You should consider building a rapport with a news journalist before sending a press release or query. That will not guarantee a story or a link to your website, but it will mean you are going in warm rather than cold and that could make all the difference. What tips do you have for getting media links?