Search engine optimization is very effective. You know that. But just as important as SEO is your ability to craft a consistent message across the board – in all of your search engine and internet marketing media. Whether you launch campaigns in social media, video marketing, article marketing, blogging, or all of the above and more, it is vitally important that your message be consistent.
One way to maintain a consistent message in all of your media is to make it all keyword-focused. By picking your keywords and focusing on those keywords in every media you engage in, you at least show an expectation that you are focused on one niche and one aspect of that niche. But is that enough?
No. I’ll say it’s not.
Keywords are great. You should use them. But you can still get off track and out of focus by honing in on those keywords. Instead of writing keyword-focused content, why not write theme-focused content that is enriched by keywords?
Theme and visitor focused content is more broad. You pick a few themes that you want to hammer in on – say, three. Those themes need to be broad enough that they leave a lot of room, a lot of breadth, for maneuver. But they need to be within your niche. In other words, if you are an auto mechanic and you write about cars, keep your focus on what’s important to your work. No need to write about driving erotic cars in Europe if you don’t do that and you only work on American cars in your small Midwestern town. Think in terms of themes.
Let’s say you’re that auto mechanic and you’ve identified the following themes as important to you:
- Regular maintenance adds life
- Families are the basic building blocks to a better life
- Safety while driving
Now, what can you write about within those themes? A lot, right?
With regular maintenance as a theme, you can provide your readers with maintenance tips to help them keep their cars running longer. That’s a big theme with a lot of room to maneuver and it’s focused in your area of expertise.
With the families theme you can make your blog a little more personal by writing about your family from time to time. You can also write about the importance of owning a family car and how the automobile has become a symbol of the American family. Again, a broad topic with lots of room to maneuver.
The safety theme is another big item. You can write a great deal about safety while driving. Is it related to auto mechanic work? Yes, if you do it right. Be safe on the road and you’ll have fewer mechanical problems, fewer accidents, and longer life – for you and your car.
Now that you’ve identified your themes. Make a list of important keywords to each theme. As you write about a particular theme, slip your keywords into the content. Instead of writing keyword-focused content you’ll be writing theme-focused content with keywords peppered in to help the search engines lead people back to you. Your content will be much stronger.