Comments on: Is Your Message Consistent?

By: Nick Stamoulis

Nick Stamoulis — Tue, 03 Nov 2009 22:43:13 +0000

Thanks Lorraine…I am glad I could help you with this!

By: Lorraine Grula

Lorraine Grula — Tue, 03 Nov 2009 21:31:58 +0000

I like the way you put this. I have a relatively broad niche and never been 100% sure how broad I should go. This theme idea helps.
Since I worked as a journalist for years, long before search engines even existed, I just cringe whenever I hear people say online content should be more SE focused. The SEs are trying to figure out what content people would like. So seems to my little pea-brain that whether they can figure that out today or not, someday they sure will. So should we not all write today’s copy for that future day?
Thanks Nick.

By: Nick Stamoulis

Nick Stamoulis — Fri, 09 Oct 2009 21:25:06 +0000

Hi Joan,
Thanks for reading and your comment. As far as I am concerned the “human element” is crucial with every type of content…

By: Joan Damico

Joan Damico — Fri, 09 Oct 2009 18:09:01 +0000

Good points, Nick. Some B2B copywriters and marcom pros overlook the human element when writing for the web. What you’ve outlined is a good start to a content strategy, which every marketer who publishes any online content should have.
Thanks,
Joan
@copywriter4u