Spreading any message online right now takes times and patience but even more so it really takes dedication and firm grasp on how to pick the right channels online to market your business or yourself through. There are many things you can be doing online to build exposure and they should all be utilized in some way.
Here are some examples of how you can build awareness to your website.
Write Good Articles: I’m not talking about paying someone overseas to write 500 articles for you I mean sitting down in front of the computer and writing a nice industry specific topic positioning you as the expert in your field. Putting together a lengthy article citing sources, using images and really pouring your expertise and posting it in as many different strategic locations as possible will help you build nice one way links.
Start a Video Channel: If you are in an industry that can benefit from many “how to” videos than launching a YouTube channel and creating some useful videos the community can use to help them with their everyday life will allow your message and brand to spread at a much greater rate.
Contact Writers & Bloggers: Most online newspaper sources have ways that you can reach out to writers very easily. All you have to do is just dig around a little bit and you can find the contact info for a writer and a reporter with little effort. If they are in charge of an online column that fits your industry it doesn’t hurt to lob out an email to see if there could be a story write up on either you or your business.
Consistency: Be active online all the time. You don’t want to have little spikes of activity and then lay dormant for months on end. Be consistent in front of your audience so you can really build your brand online and burn the image of your brand into the minds of your audience.
Spreading your message online comes in many different shapes and sizes all it takes is sitting down and really thinking about a plan of attack. Don’t worry about executing it all in one month but rather space out your plan over 6-12 months.