Are Keyword-Rich Microsites Black Hat? – Video Lesson

Writing by Nick Stamoulis Tweet

If someone were to search for your branded keywords, and 9 out of the top 10 sites are microsites, that dilutes your brand and gives a poor message. If those microsites are ranking better than your actual site, you’ve become your own competition. A microsite has to be built with a real marketing purpose and have a solid marketing strategy behind it. Keyword-rich microsites that are just designed to rank clutter up the search results and could soon face a search engine crackdown.

Watch the latest SEO video lesson from Nick Stamoulis here!

For more SEO video tips and lessons from Nick Stamoulis, check out the Brick Marketing SEO video lesson archive .

May 17, 2011
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5 Comments
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SEO

5 Responses to “Are Keyword-Rich Microsites Black Hat? – Video Lesson”

Ileane says:

May 18, 2011 at 8:55 am

Hi Nick! Nice video, I’m not sure how many people will follow your advice but I wish they would.
Did you post the rest of the presentation? I’d love to hear your thoughts on improving page load speed time. btw – I sent you a friend request on YouTube
Nick Stamoulis says:

May 19, 2011 at 12:17 pm

Hi Ileane,

Thanks for your comment!

Yes, I will be posting key points/videos each week so stay tuned!

Take Care,
Nick
Dave says:

May 23, 2011 at 6:32 am

Hey Nick, I wanted to ask your opinion about something.

Would you consider it blackhat for a web design company to start just one separate keyword rick domain name blog to try and rank for a neighboring city that he’d like to get in the market with. For example if I bought panamawebdesign.com and put a blog on it for the sole purpose of bringing traffic to main site. I would put good content on it, web design tips and tricks etc.

Do you think this could hurt my brand? Thanks!

Dave
Nick Stamoulis says:

May 23, 2011 at 11:21 am

Hi Dave,
Thanks for watching my video!

I would say this should work for you as long as you build your brand on this site as well.

Thanks,
Nick
Are You a Lazy Marketer? says:

September 19, 2011 at 6:01 am

[...] I’ve spoken with many site owners who firmly believe that developing dozens of keyword heavy microsites is the only way to rank well in the search engines. The microsites serve as doorways to the main [...]