You know the value of analytics. Measure your traffic, test your content, etc. etc. etc.
And you’ve likely heard that most traffic to websites comes from search engines, Google in particular. It’s actually starting to change. Yes, Google still sends the lion’s share of traffic for most websites. And an aggregated traffic from all search engines is still greater than the traffic from social media sites. But there are some webmasters who are able to see more traffic coming from specific social media sites like Digg and Twitter than from Google and the other search engines. If that happens to you, what should you do?
In a word, you capitalize. Traffic is traffic. Monetize it.
That’s easier said than done. But if you can monetize search traffic then you should be able to monetize social media traffic. It all begins in the targeted marketing. If you market through social media effectively then you should be reaching your target audience. If not, then your social media marketing isn’t effective. You’re just getting traffic. But it’s untargeted, useless traffic.
All marketing begins with identifying the right target market. Then you decide on the media that you are going to use to reach that market. If you feel that social media is the right media then present your message at the right places to the right people and drive them to your website where you can close the sale. Online marketing is the same whether you do it through social media or SEO: The goal is to drive traffic and convert it.