Semantic SEO is writing content that is optimized around key ideas, not necessarily key words. Too much emphasis on keywords or key phrases can make your content seem choppy and unnatural. But semantic search engine optimization, or natural language writing, is content writing that relies on the natural way that people speak with each other. It works.
The main reason that natural language content works so well is because it is written with humans in mind, not robots. When you write content that is written primarily for search engine robots and not for humans then you telling your readers that you don’t really care if they read your content or not. It’s not written for them so why should they bother? Natural language content says “read me” like no other.
You’ll find your content is read more often, linked to more, and shared more with your readers’ friends if you write in a natural way that is comfortable for you. This is the kind of writing that you don’t have to fake or work too hard at. You use the language that you would use when you speak. It’s friendly and natural. Of course you use keywords, but you don’t emphasize them. Your SEO is semantic because you will use phrases that are related to your keyword, giving your content more depth and breadth. That attracts more readers.