The best type of link building happens when the search engines don’t think it is happening forcefully. This meaning search engines like to see natural growth when it comes to marketing a business online. When search engines see a nice steady natural growth there is a certain amount of trust put into that domain which gives it the ability to climb a bit quicker.
Why does link building need to be natural?
Search engines hate manipulation of search results. They do however understand that companies need to perform proactive marketing efforts in order to achieve those natural growth abilities. There is a thin line between too much sometimes and not enough which is why you’re marketing should look as natural as possible. A website that builds naturally online is a website that is proactively branding and marketing themselves which is what the search engines really want to see. They have all come out and said they prefer websites which take a quality growth rather than a forced growth.
I wrote 100 articles and they didn’t do anything for me?
This honestly doesn’t surprise me at all. This is not natural at all. The search engines algorithms are always changing and picking up on approaches like this and they are getting smarter by the day. You have to approach your marketing with a different mindset that will allow you to really market your business online the right way using natural solutions.
Now I know all this is much easier said than done and generating natural growth takes times and patience but if you really want to reap the rewards of having an online website that is powerful and well respected you are going to want to really take a marketing and branding approach to your link building rather than a technical one.
Throwing everything but the kitchen sink at the wall and hoping something sticks might have worked five years ago but in today’s marketplace it is not going to fly anymore. Link building should be laser guided and natural to ensure you are taking the most strategic path possible.