Get a Little Natural And Get The Links Flowing

Writing by Nick Stamoulis

As you start to execute the link building part of your search engine optimization strategy, I would recommend to make sure you always try to keep it natural.

Doug Caverly at smallbusinessnewz reports on Phil Orford, the CEO of the Forum of Private Business, taking a casual 84 mile walk over the four days for a children’s charity. It’s no mean feat and will be reported in dozens of places around the web and the reports will no doubt include links back to his site.

In fact Doug Caverly’s report links to both the web site and the Twitter profile. If you, or one of your employees is involved in a fund raising venture like this, particularly where sponsorship is involved, why not broadcast the fact. At the very least you may end up with more sponsors therefore raising more money for the event. If others pick up the story and link back it’s a bonus – a welcome bonus.

The links you receive are not going to be keyword targeted so they will not be the premium quality you need, however, a link is a link and they do all help. Is it ethical – as I said to at the start, I wouldn’t dash off and do anything just to get links. If you normally participate in a major fund raising event, advertise it and help the event, and yourself.

If your interested, you can sponsor Phil Orford through PayPal on his CCLG site – and there is another link! He is Twittering his way through the event as well and it makes for an interesting read.