What’s New in SEO for July 26, 2011

Writing by Nick Stamoulis

We have compiled the latest news and updates from the big three, Google, Bing and Yahoo as it relates to SEO and the search engines overall.

WHAT’S NEW THIS WEEK WITH GOOGLE:
Teaching computers to “see” an image
Last month Google announced Search by Image, which allows users to search using a picture instead of typing words. This post explains how Search by Image uses computer vision technology to analyze your image, determine what it is, and return relevant results to you.

Using data to protect people from malware
Recently Google found some unusual search traffic while performing routine maintenance on one of its data centers. After determining that the computers exhibiting this behavior were infected with a particular strain of malicious software, Google took steps to notify users whose traffic was coming through these proxies.

WHAT’S NEW THIS WEEK WITH BING:
Building a Better Speller
Spelling alteration is the predominant way for search engines to translate typing errors, alternative spellings, and synonyms with the goal of providing the best results to you on the first try but the approach is not perfect. Bing’s Speller Challenge was designed to find a better way to determine which results a search engine should provide and how alternatives should be represented.

So there you have it, the latest news in search from Google, Bing and Yahoo. We will be bringing you more exciting updates and news related to SEO and the world of search engine optimization each week, so check back often!