With so many resumes and cover letters bouncing around in the search space right now it is going to be difficult to pick the right one. How do you know if that resume is not lying or if it is not completely fabricated? There are some ways you can pin point if the person you are speaking with is the right candidate to fill your search engine marketing position.
Here are a few questions that come to my mind to ask your new SEO employees:
Name me 2 or 3 internet marketing related blogs that you read.
If someone truly comes from a strong internet marketing background they will most likely be able to answer at least a few internet marketing related blogs. Some of the industry related internet marketing blogs are some of the best ways to keep up with what is going on the search industry and any serious professional will most likely have a few that they read almost every day.
What does search engine optimization mean to you?
The answer should not be completed in a mild one sentence answer. The answer should be robust in nature because search engine optimization is robust in nature. The answer should have more than one idea and theory because true search engine optimization comes with a very diverse approach. The answer should consist of more than just rankings.
If you had an unlimited budget, how would you market a website online?
This answer should give you very valuable insight into the caliber of person you are planning on hiring. Now, I understand that you can’t expect details surrounding the business just yet, but the person on the other side of that desk should be excited to answer this question. I know I would be. It should almost sound like they are about to start this campaign tomorrow. You should be able to hear the enthusiasm in their voice right out of the gates.
Hiring the right search engine marketing specialist for your organization could be somewhat difficult at times. You have to take the time to really understand if they are the right fit for your organization, otherwise you could run into some problems with production down the road.