The search engines grow more and more littered with new websites, web pages and more blog posts and articles than we know what to do with. How is a new aspiring website ever supposed to be able to break into the search results for any type of keyword phrase? Even third string keywords with much less search volume are becoming very tough to be visible for. This is why it is even more important to really focus on marketing and branding your business online and focusing much less on breaking into search results.
Prime example on why all businesses need to take a slightly different approach when trying to market a new business online. The days of only focusing on ranking for search results are slowly coming to an end and the need for strong branding and marketing is really starting to play a significant role in all SEO related campaigns. Don’t get me wrong, a well built and optimized website along with a strong effective link building campaign is always going to be a very important aspect for any growing and new starting business but websites are going to have to start taking a vastly different approach to market themselves in search results.
Rick DeJarnette from the Bing Community Search Blog had this to say:
“If you are in an industry that has a few heavy-hitter, powerhouse websites as competitors, whose webmasters have worked hard to develop great content and earn authoritative backlinks, it can be as frustrating as chasing your own tail for a smaller upstart to compete with those sites using the same primary keywords. Competing in the long tail can be a great way to mop up some otherwise untapped business and begin to develop a name and reputation for your website. It’s always better to compete for a high rank for a few keywords in the tail than to merely settle for a middling or worse rank for the most popular keywords in the head (settling for mediocrity is what most webmasters do, and thus why there’s so often good opportunities for the taking).”
This is important to understand because a new website is going to take some real time to rank for any primary keywords. Spend your focus worrying about some of the long tail keyword phrases that already exist in your industry that could be available for you to build your business now rather than later.